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    The Essentials of Marketing Research
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    Exam 1: Introduction to Marketing Research
  5. Question
    A(n) _____ Provides Feedback Relative to the Image a Company
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A(n) _____ Provides Feedback Relative to the Image a Company

Question 66

Question 66

Multiple Choice

A(n) _____ provides feedback relative to the image a company, product, or service has in the eyes of the consumer.


A) image evaluation study
B) public opinion survey
C) copy test
D) test market/product placement analysis

Correct Answer:

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