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    The Essentials of Marketing Research
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    Exam 1: Introduction to Marketing Research
  5. Question
    ______ Research Is Usually Conducted If the Management Problem Is
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______ Research Is Usually Conducted If the Management Problem Is

Question 84

Question 84

Multiple Choice

______ research is usually conducted if the management problem is vague or can be only broadly defined.


A) Causal
B) Descriptive
C) Exploratory

Correct Answer:

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