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  3. Study Set
    The Essentials of Marketing Research
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    Exam 1: Introduction to Marketing Research
  5. Question
    ______ Research Is Conducted When There Is a Need to Measure
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______ Research Is Conducted When There Is a Need to Measure

Question 90

Question 90

Multiple Choice

______ research is conducted when there is a need to measure the frequency with which a sampled population behaves, thinks, or acts in a certain way.


A) Causal
B) Descriptive
C) Exploratory

Correct Answer:

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