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    The Essentials of Marketing Research
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    Exam 12: Advanced Data Analysis
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    When Any Observed Difference in Findings Is Considered Significant Enough
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When Any Observed Difference in Findings Is Considered Significant Enough

Question 2

Question 2

Multiple Choice

When any observed difference in findings is considered significant enough to influence management decisions, the difference is


A) statistically significant
B) managerially significant
C) both statistically and managerially significant

Correct Answer:

verifed

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