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    The Essentials of Marketing Research
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    Exam 10: Fielding the Data-Gathering Instrument
  5. Question
    During the Field Service Operation, the Interviewer Should Only Write
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During the Field Service Operation, the Interviewer Should Only Write

Question 34

Question 34

True/False

During the field service operation, the interviewer should only write down the major points of open-ended responses rather than take time to quote the respondent verbatim.

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