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  3. Study Set
    The Essentials of Marketing Research
  4. Exam
    Exam 10: Fielding the Data-Gathering Instrument
  5. Question
    ____ Occur When Certain Parts of the Survey Population Are
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____ Occur When Certain Parts of the Survey Population Are

Question 18

Question 18

Multiple Choice

____ occur when certain parts of the survey population are not represented or are overrepresented in the study.


A) sampling frame errors
B) response errors
C) data errors
D) interviewer errors

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