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    The Essentials of Marketing Research
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    Exam 10: Fielding the Data-Gathering Instrument
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    Notifying the Respondent in Advance and Ensuring Confidentiality Are Methods
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Notifying the Respondent in Advance and Ensuring Confidentiality Are Methods

Question 72

Question 72

Multiple Choice

Notifying the respondent in advance and ensuring confidentiality are methods of reducing ___________ error


A) sampling frame
B) data
C) response
D) nonresponse

Correct Answer:

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