Match the Following Elements of a Business Plan with Their

Multiple Choice

Match the following elements of a business plan with their descriptions.
-Executive summary.

A) Sets out practical aspects of the venture including key processes, information systems, assets (e.g. premises, technologies) , and controls.
B) Sets out what venture aims to provide, why there is a demand and who is involved in the process (e.g. customers, suppliers, partners) .
C) Outlines the key features of the venture and may highlight relevant points such as funding required, growth potential and returns for investors.
D) Analyses potential market and competition, summarizes marketing mix and explains how products and services will be promoted.