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    Understanding Strategic Management
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    Exam 4: The Organisation: Value-Creating Activities
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    The SWOT Analysis Involves an Assessment of How Existing Strengths
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The SWOT Analysis Involves an Assessment of How Existing Strengths

Question 23

Question 23

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The SWOT analysis involves an assessment of how existing strengths can be used to serve the market and also a consideration of how resources would need to change to cope with a changing environment.

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