The Weaknesses That the Balanced Scorecard Is Supposed to Address

Multiple Choice

The weaknesses that the balanced scorecard is supposed to address in relation to performance measurement are: Please select all that apply.

A) Traditional financial measures only offer a snapshot of company performance.
B) Traditional financial measures do not indicate how the organization might perform in the future.
C) Strategic goals on their own do not translate into measures that can guide employees.
D) Managers don't communicate the strategic goals to employees.