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After Seeing a Commercial, for a Specific Type of New

Question 42

Multiple Choice

After seeing a commercial, for a specific type of new car, 20 times in a single day, Mary decides that that car is the best car on the market, and she will buy it when she gets paid next month. Which of the following processes is at work here?


A) neophobia
B) subliminal learning
C) habituation
D) the mere exposure effect

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