What Types of Measurements Might Be Useful for Both PR

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The Answer is Answers include: audience size and makeup (demographics that include geographic location; household income; gender; age); psychographics including favored media channels and specific sources). More detailed measurements could include attitude or favorability regarding certain brands or personalities; last time a product was purchased, or a store was visited. With the confluence of advertising, promotion, PR and marketing, data readily moves between disciplines and the more concentrated and focused the research, the better the likelihood of desired outcomes from programs and campaigns.

What Types of Measurements Might Be Useful for Both PR

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What Types of Measurements Might Be Useful for Both PR

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Correct Answer:
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