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    Principles of Marketing for a Digital Age
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    Exam 6: Creating Value: Products and Services
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    What Motivates Innovators and Early Adopters to Be Among the First
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What Motivates Innovators and Early Adopters to Be Among the First

Question 6

Question 6

Multiple Choice

What motivates innovators and early adopters to be among the first to acquire an innovation?


A) product scarcity
B) social proof
C) media hype
D) decreased risk

Correct Answer:

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