Tony Worked in Retail Sales While Completing His College Degree

Multiple Choice

Tony worked in retail sales while completing his college degree. After graduating, he took a job as a business-to-business salesperson. What changes can he expect?

A) His new customers are likely to be more professional and rational in their approach to purchasing.
B) His new customers are likely to be more dependent upon him for information.
C) His new customers are more likely to use fewer buying influences when making a purchase decision.
D) Because these new customers take a more rational approach, Tony will be less likely to establish close working relationships with them.