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    SELL
  4. Exam
    Exam 3: Understanding Buyers
  5. Question
    In Business Buying, the Difference Between a Buyer's Desired State
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In Business Buying, the Difference Between a Buyer's Desired State

Question 30

Question 30

True/False

In business buying, the difference between a buyer's desired state and his or her actual state is referred to as the requirements differential.

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