Jessica Is a Salesperson for a Large Office Supply Company

Multiple Choice

Jessica is a salesperson for a large office supply company. She spends most of her evenings completing sales dialogue templates and mentally rehearsing what she intends to say in the following day's scheduled sales calls. Which of the following keys to effective sales dialogue does this demonstrate?

A) planning and practising prior to the sales interaction
B) being interactive and engaging the customer to encourage feedback
C) focusing on creating and presenting value in an interesting and understandable way
D) supporting the customer value offered by objective claims