Madeha Works for a Large Manufacturer of Semi-Conductor Components, Which

Multiple Choice

Madeha works for a large manufacturer of semi-conductor components, which she sells to distributors in the high tech industry. She is infamous within the company for once convincing a prospective customer to strike one of her samples with a hammer in the middle of a sales call. Which key to effective sales dialogue does this demonstrate?

A) planning and practising prior to the sales interaction
B) being interactive and engaging the customer to encourage feedback
C) focusing on creating and presenting value in an interesting and understandable way
D) supporting the customer value offered by objective claims