What Is the Main Limitation of Using the Single-Factor Analysis

Multiple Choice

What is the main limitation of using the single-factor analysis method for classifying accounts?

A) The importance of small customers tends to be overrepresented in single-factor analysis.
B) The single-factor method for classifying accounts does not take into account any variation in sales effort expended by the previous salesperson.
C) Accounts with high sales potential tend to be overemphasized by the single-factor analysis method.
D) A single factor such as sales potential is often inadequate to properly allocate selling effort between accounts.