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What Is One of the Biggest Concerns About Negative Advertising

Question 36

Multiple Choice

What is one of the biggest concerns about negative advertising, according to communication scholar Kathleen Jamieson Hall?


A) It promotes falsehoods or encourages the audience to make false inferences.
B) It makes viewers less likely to vote.
C) It creates a polarized political climate.
D) It promotes cynicism about humanity in viewers.

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