Multiple Choice
The uses-and-gratifications branch of research makes which of the following claims?
A) People use the media actively for their own purposes.
B) Although people use media purposefully, they have difficulty articulating reasons for their behavior.
C) Media activity is highly individual, making it difficult to discern any patterns of use.
D) Media users tend to seek immediate gratification.
Correct Answer:
Verified
Correct Answer:
Verified
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