Which of the Following Is an Example of a Social

Multiple Choice

Which of the following is an example of a social marketing campaign?

A) An eHarmony ad featuring co-founder Dr. Neil Clark Warren explaining the value of his matchmaking service to his granddaughter
B) A GEICO ad featuring its friendly reptilian mascot, The Gecko, explaining the benefits of their insurance to the viewing audience
C) A Lincoln ad featuring a suave Matthew McConaughey cruising Malibu in a Lincoln Continental
D) A Subway ad featuring horrified parents watching their children fill up shopping carts with junk food