Jade Works for a Firm That Has Been Hired to Discourage

Multiple Choice

Jade works for a firm that has been hired to discourage the public from texting while driving. Her approach will adopt advertising and marketing techniques that persuade people to change bad or destructive behaviors, a project in ___________ that will likely rely on ___________.

A) ethical consumerism/framing
B) cultural transmission/performance-based advertising
C) social marketing/ public information campaigns
D) integrated communications/interstitial ads