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    Exam 9: Public Relations: Building Relationships With Strategic Communications
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    Explain Why Johnson & Johnson's Handling of the Infamous Tylenol
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Explain Why Johnson & Johnson's Handling of the Infamous Tylenol

Question 37

Question 37

Essay

Explain why Johnson & Johnson's handling of the infamous Tylenol tampering case in 1982 remains one of the best examples of crisis communications in the two-way symmetric model.

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