Which of the Following Statements About Survey Length Is Most

Multiple Choice

Which of the following statements about survey length is most accurate?

A) Longer surveys are better because they are more cost effective to produce.
B) Shorter surveys are better because respondents are more likely to complete them.
C) Longer surveys are best for telephone surveys, shorter surveys for mail surveys.
D) Survey length is unimportant so long as each question is worded correctly.