Multiple Choice
Involvement, the motivation to process persuasive communication because it is relevant to the receiver of a persuasive message, often takes the form of ___________ because it is the product of the receiver's desire to produce or achieve a desired goal.
A) outcome-relevant involvement
B) central processing
C) a heuristic
D) value-relevant involvement
E) a two-sided argument
Correct Answer:
Verified
Correct Answer:
Verified
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