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According to the Elaboration Likelihood Model, When People Are Confronted

Question 13

Multiple Choice

According to the Elaboration Likelihood Model, when people are confronted with a persuasive message, they will rely on the simplest analysis possible, but because they __________, the amount and nature of issue-relevant elaboration in which they are willing or able to engage to evaluate a message will vary with individual and situational factors.


A) seek balance
B) want to reduce dissonance
C) work for compliance
D) want to hold correct attitudes
E) want to comply

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