The Elaboration Likelihood Model Argues That There Are Two "Routes

Essay

The Elaboration Likelihood Model argues that there are two "routes" people can take when processing information, the central and peripheral routes. Describe the type of message processing that occurs along each and which factors come to determine the route someone might take when processing a persuasive attempt. Finally, offer a persuasive situation in which one might use the peripheral route to process and another when the choice is the central route.