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Which of the Following Is Not a Component Involved in Managing

Question 17

Multiple Choice

Which of the following is not a component involved in managing the marketing mix?


A) Strategy that uses the same product and promotion campaign in both domestic and foreign markets
B) Standardized product unable to meet local market demand
C) Same advertising theme in foreign and domestic markets; requires adaptation to local circumstances
D) Promotion adapted to local circumstances used when operating conditions and product functions greatly vary across countries

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