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  3. Study Set
    Global Business Connecting Theory
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    Exam 12: Managing Customers
  5. Question
    Explain the Difference Between a Localized and Standardized Promotion Strategy
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Explain the Difference Between a Localized and Standardized Promotion Strategy

Question 42

Question 42

Essay

Explain the difference between a localized and standardized promotion strategy. Provide an example of each.

Correct Answer:

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Localized
MNCs modify local advertisemen...

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