If a Seller Can Create Switching Costs for Its Product

Multiple Choice

If a seller can create switching costs for its product, then:

A) it is difficult or costly for the seller to switch to producing a different product.
B) it is difficult or costly for customers to switch to another seller of the product.
C) customers will find it more costly to stay with the company than to switch to another seller.
D) it increases its costs by producing several versions of the product so customers can switch between versions.