A Seller Strives to Achieve Consistently High Quality in All

Multiple Choice

A seller strives to achieve consistently high quality in all its output so that customers can trust that they will be pleased with the product. Building a reputation for high quality is consistent with a seller trying to _____ through _____ strategy.

A) build a network; an entry deterrence
B) proliferate brands; a supply-side
C) raise switching costs; an entrepreneurial
D) create customer lock-in; a demand-side