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Which of the Following Strategies Would Allow a Seller to Develop

Question 208

Multiple Choice

Which of the following strategies would allow a seller to develop unique cost advantages to create a barrier to new sellers entering its market?


A) Gain market power as a buyer in a critical input market.
B) Convince the government to require licenses to enter the market.
C) Add switching costs to lock in customers.
D) Use brand proliferation to cover all market niches.

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