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When One Company Produces Several Different Versions of a Product

Question 12

Multiple Choice

When one company produces several different versions of a product, the company is using _____ to _____.


A) brand proliferation; discourage new companies from entering the market
B) product differentiation; increase freedom of entry
C) product switching; confuse potential new entrants
D) demand satisfaction; make the market more competitive

Correct Answer:

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