A Company Engaged in Brand Proliferation Is _____ to _____

Multiple Choice

A company engaged in brand proliferation is _____ to _____.

A) encouraging product differentiation across producers; encourage the market to satisfy as many customer desires as possible
B) encouraging market entry; give customers maximum choice
C) producing many versions of its product; reduce profitable opportunities for new entrants
D) changing the company name; make customers think the product is different