Multiple Choice
What question do strategic communicators have to answer first in order to develop a creative brief and create an effective message strategy?
A) What is the problem?
B) Who has the problem?
C) What is the product's/service's/brand's existing core values?
D) What media will we use to communicate our message?
E) None of the above.
Correct Answer:
Verified
Correct Answer:
Verified
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