A Marketing Researcher Wants to Test Whether People Are Likely

Multiple Choice

A marketing researcher wants to test whether people are likely to buy a new video game. She asks participants to play the game for 20 minutes and then report the amount of money they would be willing to pay for an app of the game. Which source of reactivity should she be most concerned with?

A) novelty effects
B) evaluation apprehension
C) history effects
D) volunteer bias