Multiple Choice
For comparative rating scales to provide reliable and valid results,
A) respondents must be familiar with all the stimuli they compare.
B) the characteristics on which the stimuli are rated must be unidimensional.
C) respondents must completely understand the meaning of the characteristic being rated.
D) conditions a and c must be met, but not condition b.
Correct Answer:

Verified
Correct Answer:
Verified
Q26: Name the two purposes of surveys. Briefly
Q27: What is the extremity response bias? Why
Q28: What is the reference group effect?
Q29: Which of the following statements about numerical
Q30: _ surveys are the best way of
Q32: Which of the following statements about itemized
Q33: Explain the relationship between level of measurement
Q34: Distinguish between sample surveys and convenience surveys.
Q35: In numerical rating scales, anchors are<br>A) the
Q36: Which of the following statements about the