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For Comparative Rating Scales to Provide Reliable and Valid Results

Question 31

Multiple Choice

For comparative rating scales to provide reliable and valid results,


A) respondents must be familiar with all the stimuli they compare.
B) the characteristics on which the stimuli are rated must be unidimensional.
C) respondents must completely understand the meaning of the characteristic being rated.
D) conditions a and c must be met, but not condition b.

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