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The Item "How Much Ice Cream Did You Eat Last

Question 88

Multiple Choice

The item "How much ice cream did you eat last weekend? (mark one) " with response options of "None, 1 or 2 scoops, 3 to 6 scoops. 7 to 12 scoops, and More than 12 scoops" is problematic because


A) it is susceptible to category anchoring effects.
B) the anchors for the scale values are ambiguous.
C) it is likely to induce a halo effect.
D) the anchors for the scale values refer to amounts rather than to evaluation.

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