Short Answer
Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A format that uses a character, an object, or creature as an ongoing representative of the product/service (eg. the Energizer Bunny).
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA
Correct Answer:

Verified
Correct Answer:
Verified
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