Multiple Choice
All of the following would suggest the use of advertising-driven marketing communications strategies except when
A) low cost per contact is important.
B) size of the audience is large.
C) message flexibility is important.
D) repetitive contact is important.
E) control of the message is important.
Correct Answer:
Verified
Correct Answer:
Verified
Q54: A target market can be defined as<br>A)
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Q56: The sales function plays an important role
Q57: Personal selling may be an important element
Q58: The preferred marketing communications tool for business
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