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    Exam 6: The Cultural Environment
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    When Injecting a New Product into a Well-Defined Culture
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When Injecting a New Product into a Well-Defined Culture

Question 29

Question 29

True/False

When injecting a new product into a well-defined culture. A company should do a Name evaluation to reduce the likely hood of a problem such at Coca Cola and "bite the wax tadpole."

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