Fundamental to This Theory Is the Idea That a Sure

Multiple Choice

Fundamental to this theory is the idea that a sure rate of return (say, 9% per year consistent over the next five years) is preferable to a rate of return being higher on average but fluctuating through time (say average 9.5% per year but with immense fluctuations during this five year period)

A) Product Life Cycle theory
B) Portfolio theory
C) Monopolistic Advantage theory
D) none of the above