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    An Introduction to Operations Management
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    Exam 2: Designing Products and Processes
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    Procter and Gamble's (P&G) Use of TwitterMoms Is an Example
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Procter and Gamble's (P&G) Use of TwitterMoms Is an Example

Question 58

Question 58

Multiple Choice

Procter and Gamble's (P&G) use of TwitterMoms is an example of


A) crowdfunding
B) prototyping
C) crowdsourcing
D) the use of social media to aid in product trials

Correct Answer:

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