Multiple Choice
The ____ focuses on cognition and the level of motivation of individuals to assess the merits of an attitude. Higher motivation leads to more scrutiny of the issue or candidate.
A) heuristic-systematic model
B) hedonic contingency model
C) Elaboration likelihood model
D) receive-accept-sample model
Correct Answer:

Verified
Correct Answer:
Verified
Q19: Positive adds _<br>A)are always overshadowed by negative
Q20: What led to the media having a
Q21: Attitudes are:<br>A)how individuals think and feel<br>B)not involved
Q22: The media selects which news is most
Q23: _ influences the understanding and evaluation of
Q24: agenda setting is:<br>A)the editors or program managers
Q25: _ effects occur when the mention of
Q27: The Obama effect is:<br>A)what caused the economy
Q28: pre-existing views are made more accessible by
Q29: _ has allowed politicians to make more