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How Did Anthropologist Susan Squires Help a Breakfast Food Company

Question 48

Multiple Choice

How did anthropologist Susan Squires help a breakfast food company develop the product Go-Gurt?


A) She watched families with young children at breakfast to see what was needed.
B) She analyzed the nutritional content of various children's cereals.
C) She interviewed grocery store managers to find out which products sold best to families.
D) She developed a marketing campaign to encourage parents to cook a full breakfast every day.

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