Multiple Choice
What four steps did Jonathan Sachs develop in myth making for a brand?
A) Reality, possibilities, participation, timeliness
B) Explanation, meaning, story, ritual
C) Hope, love, connection, success
D) Action, climax, reversal, conclusion
Correct Answer:
Verified
Correct Answer:
Verified
Q2: The Dove Campaign for Real Beauty is
Q3: An image of someone running and sweating
Q4: Propaganda is more effective than participation in
Q5: The fact that an organization is celebrating
Q6: _ imagery would show someone enjoying eating
Q8: Storytelling is a 21st century development.
Q9: Personal experiences and internal sensations represent what
Q10: Storytelling in contemporary PR is purely based
Q11: Explain how Tourism Queensland and Tourism Australia
Q12: List five storytelling approaches in the global