Multiple Choice
Several industry groups developed ____ with seven principles to create universal evaluation standards in the public relations industry.
A) The Melbourne Mandate
B) The Barcelona Declaration of Measurement Principles
C) The Madrid Mandate
D) The Sydney Declaration of Measurement Principles
Correct Answer:

Verified
Correct Answer:
Verified
Q1: A situation analysis section briefly describes how
Q2: Tactics in PR plans can only be
Q4: Outline four steps a PR agency executive
Q5: Timetables are not required in most PR
Q6: Advertising value equivalences are universally accepted in
Q7: Calculating _ is widely disputed as a
Q8: Marketing objectives, usually informational, would enhance the
Q9: Which type of objective would help increase
Q10: List four facts a PR agency executive
Q11: The IOIO model of measurement determines results