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    Exam 9: Measurement and Scaling
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    A Researcher Wants Respondents to Place Brands of Automobiles into Rank
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A Researcher Wants Respondents to Place Brands of Automobiles into Rank

Question 74

Question 74

Multiple Choice

A researcher wants respondents to place brands of automobiles into rank order with respect to styling. Which type of scale should he use?


A) ratio
B) ordinal
C) interval
D) nominal
E) minimal

Correct Answer:

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