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    Business
  3. Study Set
    Business Research Methods
  4. Exam
    Exam 9: Measurement and Scaling
  5. Question
    In A(n) _____ Scale the Number of Favorable and Unfavorable
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In A(n) _____ Scale the Number of Favorable and Unfavorable

Question 13

Question 13

Multiple Choice

In a(n) _____ scale the number of favorable and unfavorable categories is equal.


A) balanced
B) equivalent
C) even
D) valid
E) reliable

Correct Answer:

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