Hattie Has Defined the Target Population of a Study to Be

Multiple Choice

Hattie has defined the target population of a study to be marketing managers in large manufacturing firms (i.e., over $100 million in sales) . She doesn't want to collect data from all members of the target population, just a subset of them that is representative of the target population. She wants to collect a _____.

A) sample
B) census
C) questionnaire
D) non-probability sample
E) sub-census